Insights from an Anonymous Survey of Casting Directors in New York
When it comes to headshot reproductions, the actors' perspective is vital, but understanding what casting directors look for in these crucial promotional materials is equally important. To shed light on this often overlooked aspect of the industry, we conducted an anonymous survey among theatrical casting directors. The results offer valuable insights into their preferences and expectations when reviewing actors' headshots.
Layout Matters: The Importance of Presentation (and scanning)
One of the primary factors casting directors consider is the layout of a headshot, and it’s ease of post-audition scanning:
Portrait (or vertical layout): An overwhelming 58% prefer headshots that are laid out vertically (or portrait mode)
Doesn't matter: 42% of casting directors said it doesn't matter to them
Landscape (or horizontal layout): It was very interesting to find that 0% of casting directors preferred landscape (or horizontal) layout
One casting director commented that at the end of callbacks, the casting director has to scan all of the headshots and resumes and email them to the producer for final approval. In doing so, headshots with a portrait layout are much easier to scan. Besides, you don’t want a producer to have to look at your photo sideways on their laptop because you chose a landscape layout.
Borders vs. Borderless:
When it comes to borders on a headshot, the results were pretty strong:
Borders: 18% of casting directors voted for headshots with borders
No Borders (full-bleed): 0% of casting directors voted for headshots without borders (full-bleed)
Doesn't matter: 82% of casting directors stated that doesn't matter if there a border or no border on headshots
A number of casting directors commented that while a border on a headshot doesn't matter, including a name on the headshot does.
Name vs. No Name
100% of Casting Directors want to see your name on the front of your headshot. Frankly - it is the industry standard and this detail does matter. By printing your name on your headshot, you're demonstrating your commitment to your craft and your understanding of the casting director’s needs. The absence of your name might indicate to the casting director that you are not ready for the industry as a working actor.
Paper Choices: The Look and Feel of Quality
Survey participants indicated a strong inclination toward specific paper choices for headshot reproductions. The consensus is that the paper type significantly impacts ability to take notes:
Glossy Paper: Approximately 17% of casting directors expressed a preference for glossy paper, citing its ability to enhance color vibrancy and contrast.
Matte Paper: Surprisingly 50% of casting directors surveyed favored matte paper as it was easier to write on (if they wanted to make notes on the headshot side of your picture and resume
Doesn’t matter: The remaining 33% of casting directors said it doesn’t matter if the headshot is printed on gloss or matte paper.
One surveyed casting director articulated their choice for matte paper, stating, "Pencil doesn't write on glossy, and marker (and some inks) smear."
Pet Peeves
When asked about their pet peeves concerning headshots, casting directors anonymously commented:
“My main pet peeves are headshots that are overly touched up.”
“Just make sure you look like YOU. Don't just ask close friends, also ask acquaintances who have less invested in telling you the answer you want to hear.”
“My singular headshot pet peeve is when actors don't bring headshots when asked.”
“It should be a current representation of yourself, not some photographer's artistic trademark like 80% of the picture is blank white space.”
“Very frustrating when an actor's name is not on the headshot side. Resumes should be on paper not photo paper...cant write well on photo paper”
Final Thoughts
Daryl Eisenberg, CSA, said it best: “Your headshot should look like the person that will walk in the audition room or show up on set. Nothing else matters!”
Jason Styres adds “Just make sure you look like YOU. Don't just ask close friends, also ask acquaintances who have less invested in telling you the answer you want to hear. And having a simple border with your name is so helpful. “
The insights from this anonymous survey offer valuable guidance for actors and photographers alike. As actors strive to make a lasting impact and stand out in a competitive industry, it is essential to pay attention to the details that matter most to the casting directors who hold the keys to the next audition or role. By aligning your headshot with the preferences of these gatekeepers, you can maximize your chances of leaving a memorable impression and securing the opportunities you deserve.
Where To Print Your Headshots
When selecting a company to reproduce your headshots, you should select a company that can provide quality, quantity and above all, understands the assignment. Bway Headshots in TImes Square is one such company. As stated on their website, their mission is “To empower actors like you to achieve your dreams. We are dedicated to ensuring your satisfaction, so you can confidently strut your stuff in the Big Apple''. For as low as $0.85/copy you can order the supply of headshots you will need for a season of auditions. Plus, Bway Headshots’ location is ideal. Located in the heart of Times Square’s Broadway district at Open Jar Studios (home to many auditions and Broadway rehearsals), you can pick up your resumes as you go about your rounds (or they can ship anywhere in the world). More info at www.BwayHeadshots.com